Wednesday, March 2, 2011

McLaren Valley name change proposal.

An article from the Southern Times Messenger has sparked debate on the Lazy Ballerina Facebook page.

Here are some of the comments -

WBM magazine says - I like McNaren Vale as I heard a Hong Kong VIP call it. The only thing that should be changed is politicans with stupid ideas.

Steve Lindner says - Always a worry when a polly is suggesting change, I've always loved the name, don't change!!

Jessie Morris says - Fair call. I like the fact that McLaren Vale is so different to the Barossa...I don't think SA needs two wine 'valleys'!

Jet Robins says - Not a fan Mr Hook. It's the Vale (plus the Flat). Plus, linguistically I find McLaren Vale easier to reel off.

Chris Dix says - Obviously none of you or politicians are aware of Clare Valley, a historic winemaking region just 120km north of Adelaide....

Laura Jackson says - MacLaren Vale - I'm lovin' it. TM

Margot King says - I live in the Barossa and used to live near McLaren Vale. There is no need to change the names. Why do people with nothing better to do think that changing a place name will in any way benefit those who live and work in the region?

Lara Winsor says - It doesn't work, just confuses people more and dilutes the message.
The Atherton Tablelands in North QLD changed it's name to The Cairns Highlands by pollies & tourism 'experts' a few years ago. The locals still call it Tablelands, tourist...s know it as Highlands and confusion abounds! I suggest anyone who gets confused that a town & region have the same name aren't the sort to appreciate to difference between a Cab Sav and a Sav Blanc.

Lazy Ballerina says Coonawarra Valley - just like the Barossa but with more Cabernet.

Rymill Winery says via twitter - Coonawarra Valley? Just like the Barossa? <- Requires one very large iron there, more germans here.

Tim Hardy says - Took the words right out of my mouth Chris and lets not forget Eden Valley. valley count so far 4!!!

Ashley Coats says - Valley Ale?!? Sounds like something teenage girls in the 80's would drink.

Trudi Duffield says - Sounds like a lolly?

Shane Barker says - Just what we need - more confusion!

Yvonne Arnold says - Nah, we've got used to it being a Vale, and its known world wide as McLaren Vale via the wine industry.

Susan Read says - An Italian backpacker friend of mine is still convinced it's called McClaren Valley also my phone's predictive text won't allow the word "Vale".

Karra Yerta Wines says - I'm still trying to process the woman with the chair - :) Can we slow all these changes down a lil bit?:)

Douglas Colin Tapfield says - This is retarded. Is he proposing to keep the the town named McLaren Vale but rename the area McLaren Valley? It's already more confusing.

Matthew Stuckey says - My branding advice would be exactly the contrary. By trying to piggy back on the Barossa's name, the Vale would only lose brand recognition and always come off as the lesser of the two. From a tourism aspect I much prefer McLaren Vale to the Barossa exactly because it is more compact and therefore scenic, you can see most of the vale from up on the hill which is great for touristy wine region photos.
Is this "confusion about the broad area it covers" keeping people awake a night? Why change to pander to the lowest common denominator (people who get confused by the word 'vale' in the obvious context of a valley?

Annika Berlingieri says - McLaren Valley - Where one Valley leads to the Vale???

Dan Procter says - Vale Ale's in trouble, would it be called Valley Ale?

Keith Rutherford says - Don't be ridiculous!!! McLaren Vale is what is has always been known as, don't mess with the brand!!! Change Barossa Valley to Barossa Vale instead!!!

Keith Rutherford says - It is the start of March, not the 1st of April, by the way.... Someone is a bit early for April Fools Day!!!

Lazy Ballerina says - McLaren Valley? Secret valley?

Travis William Armener says - Considering, geographically, that McLaren Vale isn't actually a valley, it seems a bit stupid. Changing the name "just because" seems pointless, and we will just be tagged as, "riding the coat tails" of the Barossa. I think politicians should concentrate on more important issues, like saving McLaren Vale from urban sprawl. Stopping Seaford Heights seems like a much more important issue to be working on!

John Maddock says -It's all about the brand!

Need to be careful about messing with the brand. McLaren Vale is now an international brand that has a high value. It is a given that the brand encompasses more than the people, produce and experiences of a town. One... of the strengths of a vale is that it extends into the hills and valleys that surround it.
King Island is a stunning success of a brand but it has come to mean much more than just the richness and purity of its dairy produce. Tasmania's north and north/west has particularly benefited from strength and drawing power of the brand.
What about Clare Valley .... mmm riesling:)

Sandra Sharp says -Think Mr Bignell needs to find something else to do with his time. Surely his energy could be better spent in lobbying for McLaren Vale to be recognised as a region (as the Barossa is) and then we would get better funding instead of being lumped in with the Fleurieu Peninsula.

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