Tuesday, September 28, 2010

Adelaide’s first #flashmob Wine Dinner


McLaren Vale wine producer, Lazy Ballerina, and Adelaide Hills producer, K1 by Geoff Hardy, are to come together at 6.30pm on Friday 1 October to hold Adelaide’s and, possibly Australia’s, first #flashmob wine dinner.

The event, to be held at a secret Adelaide location and limited to just 20 guests, will be heavily promoted through Social Media sites Twitter and Facebook just 24 hours prior to the event.

“It’s a new innovative idea to promote our wine brands by leveraging the massive impact that the social media revolution is having on the South Australian wine community”, said Bec Hardy, co-conspiritor.

“It won’t be your normal stuffy wine dinner but a more relaxed and social event, more reflective of the spontaneity and social aspects of the media we will use to promote the event.”

“It’s really hard to gauge what the reaction will be as this is a first as far as we are aware. We might just end up having dinner alone with 18 spaces at the table – who knows!”


Lazy Ballerina and K1 by Geoff Hardy will provide a range of wines on the night, with guests meeting the cost of a tapas set menu at $60 per person. Bookings are essential and can be made by emailing wine@k1.com.au

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